Festival is one of Colombia’s most iconic cookie brands, known for its vibrant sandwich cookies and strong nostalgic appeal. The challenge in redesigning its packaging was striking the right balance between refreshing the look and preserving the emotional connection Colombians have with the brand. I developed a bold, playful design system that modernized the visuals while keeping key brand elements intact. The updated packaging enhances shelf impact, improves flavor differentiation, and stays true to Festival’s joyful, colorful personality.
